Hi, I’m Alice.

I’m a designer who turns complex problems into clear, meaningful experiences. Over the years, I’ve led design work across eBay, Dropbox, and StubHub, shaping products that balance user delight with measurable business impact. My work often sits at the intersection of growth, systems, and storytelling, whether modernizing end-to-end flows, defining design frameworks, or driving experimentation to unlock new opportunities.

I care deeply about clarity, quality, and collaboration. I love guiding teams toward thoughtful, scalable solutions that move fast without losing craft.

Outside of work, I channel that same creative energy into designing floral and backdrops for kids’ celebrations. It’s a joyful reminder that design, whether digital or physical, is about creating moments that spark joy.